Maybe you heard about changes coming to Google Analytics or seen a message prompt in your account and unsure how to proceed?  Basically, Google Analytics -GA4 is going to replace Universal Analytics, which will stop processing data on July 1,2023.

So, what should you do to prepare, if you haven’t already?

If you already implemented GA4 – you are set and hopefully collecting data.  You will see some new reporting metrics in GA4, which I will cover in another post.

If you are using Universal Analytics, you’ll see a notification at the top that says “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023.”

Universal Analytics IDs start with UA and end with a number (UA-XXXXXXXXX-1) while Google Analytics 4 property IDs have only numbers.

There are several steps to configure, depending if you are placing the code manually or via Google Tag Manager (GTM).  Visit Google’s support links below for more information and mark your calendars to complete this before 7/1/23!

Make the Switch to GA4 ( Google Analytics)

Universal Analytics is going away

UA to G4 Migration Guide for Beginners